To get the ROI that you are looking for, using warm marketing strategies is a must. Outbound results are pretty tricky, especially if you are reaching out to cold leads. This involves talking to and contacting a number of uninterested people who are neither a good fit for your company nor do they want to be a part of it.
Warm marketing or warm prospecting, on the other hand, is more of a proactive sales strategy that enables the company to dig out leads and prospects that have already shown interest in the products or services available from your company.
If we look at the statistics, over the past, the companies that have adopted warm prospecting have reported a 20 percent jump in their sales Businesses sending out targeted emails have seen a 50 percent increase in sales and an 80 percent increase in impressions.
Before moving on to how warm marketing strategies can work for you, There are a few concepts we need to look at.
What Is Warm Traffic?
Warm traffic or hot traffic is basically a lot of returning customers/readers/visitors. These people are either subscribers or are familiar with you and your content.
Another thing that matters is ‘how warm they are?’. This depends on the type and level of involvement they have with your content. For warm leads, you should always be list building for sales.
If some visitors are regulars at viewing your content and commenting on the stuff you share, they are warmer than others. These users are more likely to purchase the services you recommend. This is the main reason why the conversion are higher and refund rates are lower with warm traffic.
Warm Market Vs. Cold Market
Warm market and cold markets, both have their ebbs and flows. Some businesses prefer warm markets, while others prefer the cold market. Where warm market can be defined as a potential customer network where the service provider has had some kind of relationship with them. This includes friends, family, colleagues, and acquaintances.
Cold market, on the other hand, is pretty vast and refers to potential customers that are identified as well-qualified to become the company’s customers but are not well aware of the services you provide. Cold market clients can be reached via advertising, cold calling, public relations, etc.
As mentioned, none of the marketing techniques or strategies are wrong. If you want to adopt the best strategy for your company, it is advised to work on both. This will not only set you apart from the competition but will also help in increasing your sales by a great deal.
Warm marketing strategies 8 tips
A properly developed strategic plan based on the individuality of your company provides a better sales funnel and makes the overall buying process simplified, user-friendly, and smooth. Some of the best, most researched, and sworn upon warm marketing strategies include.
Sending emails is part of warm market strategies as well, and warm market prospecting. Emails with autoresponder are one of the inexpensive yet most effective methods of warm marketing strategies. While sending emails, make sure you send it from an individual and not from the company. This gives it a personalized feel. Moreover, using the first name of the receiver instead of using words like ‘valued customer’ and ‘dear friend’ makes it easy to obtain leads. Humanizing your emails also has a personalized effect leading to more prospects. Implementing an email marketing strategy is a must have as part of your warm marketing strategy.
Provide a call to actions
This always works by keeping the visitors on their toes. Whenever a buyer visits your website, replace a previously seem call to action by a new call to action. This always keeps the buyer intrigued and also brings them further down your funnel. Presenting them with the same call to action, again and again, leads to losing prospect’s interest.
Create content according to buyers
For this, you will have to put in more effort. You need to recognize the daily life issues your prospects face and the solutions for them. Imagine you are trying to lose weight then, next moment you get an email about a reasonable weight loss diet plan that will help you lose weight in no time. You will definitely go ahead and click the ad, won’t you? That is precisely what you need to do here. Fortunately, most of the consumers around us are facing a set of typical issues. Hence, personalize the ads for generalized solutions and attract leads from around you.
Warm market prospecting
As mentioned, warm market prospecting is a way of generating warm leads. There are specific strategies that, when analyzed, help you understand the level of interest every prospect has. These leads usually end up showing interest by either buying your service or by subscribing to your emails and newsletters. Some of the most common warm market prospecting methods are:
Emails with autoresponders
Emails, whether personally written or generated via an email autoresponder, are one of the easiest ways of keeping your leads warm. Imagine someone who visits your website or blog for the first time and subscribes to your newsletters. How will you tell him/her what exactly you do? It might take the person pretty long if he/she tries to figure it out via your new letters. In this case, a personalized and friendly autoresponder email will create a sense of familiarity. If you don’t get through to the individual, you are just another spam clogging the email inbox.
Analytics can help you turn the traffic on your website or blog into leads. There are a number of online platforms that can help you analyze and track visitor data. Based on the results, you can specify what a particular person is interested in and use it to convert him/her into a lead.
Require users to enter their emails to either download a brochure, an e-book, or any other infographic. This way, you will have their email information.
Use platforms like LinkedIn and social media to develop directories and shortlist warm prospects. Once you have customers, ask them for referrals all these platforms.
There are many techniques when it comes to targeting a warm market and warm leads, but the only thing that always works is personalization. Add a thank you note in the end, wish your prospects on their birthdays, send them a sweet email every now and then, wish them public holidays by addressing them with their names. All these work without failure